5
Ways Creativity Can Help a Business-
I
think there has been a bad stigma with creativity lately. Any one who is really
creative is viewed as a stuck up arrogant person who doesn’t obey the rules but
produces valuable results. But that’s not the case, I believe everyone is
creative. So I hope that you can begin to incorporate more creativity into
every aspect of your business rather than just the creative department, after
hearing some examples of how creativity can help your business elsewhere.
1. Management-
Being
a great leader means a lot of different things. Mostly it means to inspire
others to work harder. Being very versatile is an important trait for most
leaders these days. Try sprinkling a little creativity into an already active
leadership style, or perhaps into a failing leadership style. Being creative
and specific to your team’s goals and dreams will help inspire your team to be
the best they can. If your team works for a sports company try offering a team
orientated goal not sports related. It may seem counter-productive but your
team is already so heavily involved in sports let them explore their other
passions. Perhaps a team trip to a comedy show or laser tag/paintball.
2
(1B). Problem solving skills-
I
made this 1B because management uses this skill a lot however everyone uses
this skill always. I find this to be a very important topic among today’
business youth. I recently attended a conference where I got some advice from a
fellow marketing major one year older than me. They said that the main reason managers
hire their interns, is because they don’t ask any questions. They understand
the business and just figured it out on their own. Managers don’t have time to babysit
employees, therefore they will hire someone who will leave them alone and
figure it out themselves. I really liked this advice, because being creative
can solve a lot of problems. The other day the projector in one of my classes
wasn’t working with the computer. So a student took out their phone and played
the video through the ELMO (A device similar to an overhead; but digital). Of
course the sound was hard to hear but we didn’t have to waste time the next
class attempting to watch the material.
3. Marketing
-
Lets
get the elephant in the room covered. Creativity is a very useful tool in your
companies marketing plans. From an internal sense being able to appeal to
current workers and provide an image that helps control employee turnover.
Google does this very well, by providing employees with various perks of
working on site. If you haven’t seen the movie The Internship I suggest it. Creativity does a lot for branding.
Differentiation is one of the hardest parts of the business world today. By
focusing on creative opportunities a business can separate themselves from
their competition. Customers want what represents them the best, but sometimes
just giving them that is pretty boring and digs a deeper hole. Being creative
can fix that. Take the Dollar Shave Club. They built an amazing brand from such
a creative idea and they just rolled with it.
4. PR/Customer
Service-
Being
creative in customer service is necessary. Social media is blowing up and right
now a very popular topic. So if a consumer has something nice to say or offers
a valuable review, make sure to be creative and authentic when responding. Don’t
just send them a thank you tweet. Be creative and fun. Perhaps thank them and
offer a chance to tour the factory, or thank them and publish their tweet on a
bill board near their hometown. Make someone’s Facebook comment your cover
photo for a day or show a picture of it hanging in the marketing/sales
department for inspiration. There are tons of things you can do that helps
build the consumer to business relationship that other companies are not doing.
5. Product
Development-
Sure
your product might be great on all levels and I’m not suggesting to fix
something that’s not broken, however, the phrase “Just Keep Swimming” comes to
mind. Don’t just stop developing; you need to be prepared to grow. In the
business cycle products will eventually start dying out and you will need to
rebuild interest in your product. Apple sets up their products years in advance
and predicts the competitions developments and then implements ideas that keep
them ahead of the competition. So the
only advice I can give is be open minded to every one in the company. A lot of
people have great ideas but are too afraid that they won’t be heard. Make sure
to offer a place for them to brainstorm together, perhaps a white board in a
break room.
I hope
that you can begin to incorporate more creativity into every aspect of your
business rather than just the creative department.
To
read more about creativity Please view more of my blogs!
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