Creative Business

This week I want to discuss the idea of creativity in the business world.

Creativity is what drives a successful company. Creativity promotes new products, increases company growth brings change to society. This one aspect can make or break businesses.

I recently watched a few TED talks on creativity one of which from Alan Iny. He brought up this idea of creativity being unlocked by doubt. At first I was blown away by this idea. In order for one to create or better an idea, they must first doubt themselves. They need to throw away any previous beliefs that they had. They had to think inside the box.

However which box does one think in?

Person life box? Marketing box? R&D box? Or maybe management box? By thinking inside one of those boxes you can begin to be creative. Alan’s amazing example was the company BIC. They made pens, all different types and colors. But one day in a meeting someone said lets make a razor. They thought inside the box. Instead of reinventing the pen lets reinvent the company. As drastic of an example, imagine how crazy the person sounded who pitched the idea.

But that one individual did doubt. They doubted the idea that BIC was a pen company and realized they could be more. That is true growth.

In a talk by Joseph Pine, he discusses what consumers want and how it is effecting businesses. He touches on this idea of authenticity. Being different but staying true to yourself. If you mean what you say, consumers will feel more connected to your brand.

He builds on this idea of consumers changing what they want. Business began by providing commodities to consumers. Eventually this changed to goods, which evolved into services, and now there is a new way of selling to consumers. Selling the experiences. This way of branding has affected creativity greatly building the ideas that come from creating an experience. Now creatives need to plan the marketing, the in store mood, where things are placed, how they are perceived on social media. Everything is involved.

So many doors are going to open in the business world for individuals who can think differently in or outside the boxes. That is what I want to do. Bring the next level ideas to companies and help push their growth. My only question for the readers are:

What do we sell after experiences?

I personally haven’t come to a conclusion but I hope I can be one of the first. There’s so much potential profit to be made when the market changes. I haven’t the slightest idea of where to begin in my search but I’m sure in the next generation we will begin to see a change.